top of page

Barbie Fashion is Always In

Updated: Jul 6, 2023


Since her creation in 1959, Barbie has captivated generations of children and adults alike with her impeccable style and iconic fashion choices. Over the years, Barbie has become more than just a doll; she has become a fashion icon. Let's take a journey through the decades and explore the timeless evolution of Barbie fashion.

Mod and Glam: During the 1960s, Barbie's fashion style mirrored the vibrant and daring trends of the era. With her big eyes, perfectly coiffed hair, and a slender figure, Barbie epitomized the mod culture and exuded an air of glamour. Her wardrobe boasted mini skirts, shift dresses, go-go boots, and bold patterns. From the "Swirl Ponytail Barbie" to the iconic "Fashion Queen Barbie," the 1960s introduced Barbie as a trendsetter.

Hippie Chic: As the world embraced counterculture and the free-spiritedness of the 1970s, Barbie adapted her style accordingly. Reflecting the bohemian movement, Barbie embraced long, flowing hair, tie-dye patterns, and bell-bottom jeans. The "Malibu Barbie" of this era became synonymous with the California beach lifestyle, sporting crochet tops, fringed vests, and platform shoes. Barbie's fashion choices became a reflection of the changing times and a celebration of individuality.

Glitz and Glamour: The 1980s marked a decade of excess and flamboyance, and Barbie's fashion style embraced it with open arms. With her big hair, brightly colored outfits, and flashy accessories, Barbie epitomized the glamour of the era. She rocked power suits with exaggerated shoulder pads, neon spandex, leg warmers, and voluminous taffeta gowns. From the glamorous "Superstar Barbie" to the iconic "Dream Date Barbie," she showcased the bold and extravagant fashion trends of the decade.

Casual Cool: As the world entered the 1990s, fashion took a more relaxed and casual turn, and Barbie's style adapted accordingly. Reflecting the rise of grunge and streetwear, Barbie embraced denim jackets, flannel shirts, and high-waisted jeans. The "Totally Hair Barbie" became a bestseller, with her long, crimped hair and fashionable casual wear. Barbie's fashion choices were all about comfort and effortless coolness, making her relatable to a broader audience.

Fashion Chameleon: Entering the 2000's, Barbie's fashion style became more versatile and reflective of the ever-changing fashion landscape. She embraced trends from punk rock to red carpet glamour. Barbie became a fashion chameleon, effortlessly transitioning from rocker chic in leather jackets and fishnet stockings to red carpet glamour in designer gowns. Collaborations with renowned fashion designers further solidified Barbie's status as a fashion icon.

Diversity and Inclusivity: In recent years, Barbie's fashion style has undergone a significant transformation to reflect a more diverse and inclusive world. Barbie now comes in various body types, skin tones, and hairstyles, embracing a wider range of beauty standards. Her fashion choices now encompass a multitude of styles, from casual streetwear to cultural ensembles that celebrate different backgrounds and traditions. Barbie has become a symbol of empowerment, encouraging individuality and self-expression through fashion.

Barbie's fashion style has continuously evolved over the years, reflecting the cultural shifts and fashion trends of each era. From her mod-inspired looks in the 1960's to the endless amount of style options of the new generation, Barbie has become the timeless epitome of fashion.


bottom of page